Super Game Not So Super Advertising

That was the only spot Ben could throw the ball and then Holmes getting those toes in- amazing. Also, nice to see a wolverine put an end to the game. Congratulations LaMarr, Big Ben, Santonio and the rest of the Steelers. It was one of the most exciting Super Bowl finishes that I have ever seen.

But you know who didn't do a super job? Advertising Agencies. I thought the commercials were below par. It seemed like after every commercial break in the 3rd and 4th quarter, my one buddy would complain about how the ads sucked this year. I couldn't agree with him more. Most of the commercial themes have been done before; babies talking, half-naked women, chimps, and guys getting hurt.

The only agency that seems to do a consistent job is DDB who is in charge of the Clydesdales of Anheuser-Busch. The Clydesdales are a staple of every Super Bowl and they deliver a great commercial without delving into crude humor. Other than the Clydesdales, I was not impressed with any other ad.

So yeah, the ads were bad and this hurt my overall view of the ad agencies. However, the worst part for ad agencies had to be watching the Doritos commercials. Doritos decided to skip the expense of hiring an ad agency and simply let average people compete to create their commercials. And guess what happened? A couple of "amateurs" created the highest rated commercial of Super Bowl XLIII. The "Snow Globe" commercial received the highest rating on USA Today's Super Bowl Ad Meter.

Is the Doritos "Crash the Super Bowl" commercial a sign of things to come for ad agencies? Is there a need for them? Will ad agencies make like newspaper writers and be replaced by normal people.

Watch as the vending machine is broken with some authority.

Allow Me To Introduce Myself

My name is Phil and I am new to the blogging world. You might wonder, "What is this guy going to bring to the table?" Well, I intend to use this blog to give you my insight into the world of sports' media. I am a huge basketball fan and that includes the NBA, Men's College Hoops, WNBA, and Women's College Hoops.

Yup, I said it I am a fan of WOMENS BASKETBALL. I know you are shocked. You didn't think we existed and you didn't care about what happened "when number 1 meets number 2." Couldn't ESPN air a men's game- any men's game, instead of UConn and UNC? Well, I did care and we do exist!

Anyways, I intend to focus on basketball and the media, but I may get sidetracked by other sports as well. I'll end each post with someone throwing it down with authority! My blog now begins- enjoy.